Much of the video production I’ve done has been with limited footage–one or two takes, no second camera, bad sound. You make the best of it. I’ve managed to pick up a few tricks to edit around errors, clean up sound and color, and generally get good results on a shoestring budget. Planning ahead and anticipating environmental issues is a plus.
Epilepsy warning for the soda video: very fast edits.
The soda video above was a fun project. We shot all the clips on site with the sound samples in mind. I went home and recorded all the foley in my kitchen, then composed the beat using those samples and timed the video edits accordingly. This ad ran all summer on Facebook.
The coffee video above was part of a rebranding campaign. We wanted bright, fun cups that would put a smile on people’s faces, so I went with smileys and silly names for the different sizes. Like the soda video, this video is also 100% me from the background to the cup designs to the animation and music. All motion was done in Premiere Pro, since I hadn’t yet started getting into After Effects.
Speaking of After Effects, after about a year of using it for the company’s motion graphics, I finally puppet-rigged the happy lady I created in Illustrator so I could animate her for a social media spot to be played on the video screens in our stores. I didn’t have much time, but overall not bad for a first animation attempt.
The “Space Invaders” video above was a random idea I had during a planning meeting. They liked the proof of concept and I expanded on it. This one was produced as quickly as possible, with me just doing animation, music, and editing. I didn’t create the car icons or the dash light icons. If you’re on a deadline, don’t reinvent the wheel. This is another one I’d do mostly in After Effects these days.
Pepperoni Bomb video was my first creation in that program, including the more complex branding bumper at the end. Simple but (hopefully) whimsical, this would be displayed during ad breaks on the C-stores’ Atmosphere system, which does not play audio.
This is another silly idea I had during a meeting that they let me do for some reason. The “We do more than tires” campaign was already underway with two videos featuring a text crawl of services, and I suggested we do a video about something the repair centers don’t work on. This is mostly stock images and video footage manipulated in Premiere Pro, because deadlines.